Choose the Consulting Plan That Matches Your Campaign Ambitions
Whether you’re launching your first campaign or scaling for victory, our consulting plans are designed to meet you where you are—and take you where you need to go.
Basic
Strategic Planning
Subscription
Build the Foundation. Chart the Course. Win with Purpose.
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You can’t wing your way to victory. Every winning campaign starts with a solid strategy—and that’s exactly what we’ll build together. Through focused, private coaching sessions, you’ll develop the skills and plans needed to compete with confidence and clarity.
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What You’ll Get:
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✅ Weekly 1-on-1 Coaching Sessions: Personalized, focused guidance tailored to your unique campaign goals.
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✅ Customized Strategic Planning: Strategies designed to address your specific challenges and opportunities.
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✅ Accountability That Drives Progress: Ongoing support to help you stay on track and execute effectively.
Who This Is For:
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Candidates committed to running with purpose and clarity.
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Campaigns that need a strong foundation to compete effectively.
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Leaders ready to grow, adapt, and take their campaign to the next level.
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Choose a Plan
Investment:
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$600/month
Gain the strategic insight and support you need to run a focused, competitive campaign.
Standard
Effective Communication
Subscription
Master the Message. Control the Narrative. Win the Campaign.
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Your words are your weapon. In the heat of a campaign, it’s not just about what you say—it’s about how powerfully you say it. With the Effective Messaging Subscription, you’ll craft speeches that move crowds, fundraising appeals that open wallets, and debate strategies that leave opponents scrambling.
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What’s Included:
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✅ Everything from the Strategic Planning Subscription:
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✅ Weekly 1-on-1 coaching sessions
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✅ Campaign strategy development
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✅ In-person event support
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✅ Accountability to ensure flawless execution
PLUS, you’ll unlock:
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✅ Comprehensive Messaging Development:
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Introductory speeches for every audience: Republicans, mixed crowds, Democrats
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Follow-up speeches to reinforce your key messages
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✅ Tailored Speechwriting for Targeted Audiences:
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Faith groups, business leaders, veterans, youth voters, minority communities, and more
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✅ Fundraising Messaging that Converts:
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High-impact donor appeals
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Grassroots fundraising scripts
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Digital content optimized for email and social media
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✅ Crisis & Rapid Response Framework:
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Ready-to-go messaging for opponent attacks, scandals, and public crises
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✅ Debate Prep That Puts You on Offense:
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Opening and closing statements
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Key attack lines and rebuttal strategies
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Pivot techniques to stay on message under pressure
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✅ GOTV & Closing Argument Speeches:
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Powerful, vote-driving speeches crafted for maximum impact in the final days
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✅ Victory & Concession Speeches:
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Be prepared for every outcome—win with grace, lose with influence​
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Why This Matters:
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​Elections aren’t won by candidates who “have something to say.” They’re won by candidates who say it better, louder, and more effectively than anyone else. This subscription doesn’t just help you speak—it helps you persuade, dominate, and win.
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Investment:
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$1,500/month
​Includes all benefits from the Strategic Planning Subscription, PLUS the full Effective Messaging package.
Pro
Targeted Outreach
Subscription
Executive-Level Campaign Consulting & Management for Candidates Who Refuse to Lose​
There’s consulting—and then there’s leadership. The Targeted Outreach Subscription isn’t about advice; it’s about execution. Reserved for one candidate only, this is the ultimate partnership for campaigns that demand dominance, not just participation.
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What’s Included:
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✅ Everything from the Strategic Planning and Effective Messaging Subscriptions:
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✅ Weekly 1-on-1 strategic coaching
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✅ Comprehensive messaging development
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✅ Speechwriting, debate prep, fundraising strategies, and more
PLUS, you’ll unlock exclusive, hands-on campaign leadership:
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✅ Campaign Execution:
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Leading block walks to maximize voter outreach
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Editing and producing professional-grade video content
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Training and managing volunteers for peak performance
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Direct voter engagement for targeted GOTV operations
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✅ Priority Access:
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Same-day response guaranteed for all campaign needs during working hours
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✅ Strategic In-Person Support:
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You’ll have me at key events—debates, major fundraisers, and critical rallies—where my presence drives outcomes.
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I don’t show up to be seen. I show up to win.
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✅ Executive-Level Advisory:
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You make the final call, but I’ll be the strategist guiding every major decision.
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My counsel isn’t based on guesswork—it’s built on real-world experience, designed to give your campaign an unmatched competitive edge.
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Who This Is For:
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Candidates who treat their campaign like a mission, not a hobby
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Leaders who want more than advice—they want a partner who helps them execute
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Ambitious individuals who understand the value of exclusivity and are ready to invest in victory
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Investment:
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$4,500/month
Includes all benefits from the Strategic Planning and Effective Messaging Subscriptions, plus full-scale, hands-on campaign management.
Exclusivity: This service is capped at one client only. Once it’s filled, it’s gone.
Endorsements That Matter
"Luis was instrumental in guiding my campaign with his sound advice and logical strategies. His reassurance was crucial, instilling confidence in me that there was indeed a viable path to victory."
Claudio Gutierrez
TX House District 147 / Candidate
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"We accomplished a great deal more than anyone thought possible in a 53 year democrat senate district. I look forward to working with Luis on future campaigns"
Joseph L. Trahan
TX Senate District 15 / Candidate
Me and my team worked hand-in-hand with Mr. Varela to ensure that Candidate events were attended, marketing opportunities were leveraged and ground-team coverage coordinated. Luis is a hard-working, dedicated patriot and professional who would be an asset to any Campaign.
Caroline Kane
US Congress District 7 / Candidate
"Luis... has great acumen for strategy, attention to details and an untiring work ethic."
William Ely
named "Conservative Leader of 2024" by Texas Scorecard
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“Luis delivered outstanding results, excelling month after month with unmatched dedication and performance.”
Russ Long
Project Manager / Risk Manager
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“Luis knowledge of the electoral process and his ability to organize, train and motivate volunteers proved to be an invaluable asset."
Rufus Estis
Republican Senate District 15 Chairman
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"Luis thinks strategically about how a campaign can win and how to persuade the voters it needs."
Rolando Garcia
State Republican Executive Committeeman
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I am so impressed with Luis' strategic vision, boundless energy, enthusiasm, and genuine Christian spirit."
Amy Huggins
Fired Up To Vote / President
“Luis is a great communicator who knows how to inform, equip, and activate others to join a common cause.”
Joe Locetta
Faith Votes / We the People Community Impact Team Leader
Why Texas First Consulting?
With proven leadership and a track record of building programs and empowering teams, I bring a hands-on approach to campaign strategy and execution—ensuring your campaign runs efficiently, resonates with voters, and drives results.
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